Smokitten, the game
Smokitten is a serious game to stop smoking… or never start!The purpose of mobile game Smokitten is to help smokers quit cigarettes and raise awareness among children about the dangers of tobacco. Despite its educational goal, Smokitten is primarily a video game – i.e. an engaging tool with which the player can have fun and enjoy playing again and again. So Smokitten falls into the Games for Change category.
Smokitten and Smokitten Park are available for Android and iOS smartphones and tablets since September 2018.
Why did we do this project?
Tobacco is an extremely sensitive topic, and a real public-health problem. In France, smoking is actually the biggest cause of preventable death, killing about 66,000 people a year. And yet… of the country’s 15 million smokers, more than half say they want to quit. But tobacco cessation is a complicated and personal process that requires tools, aids and other assistance. That’s why we created Smokitten. (sources: Tabac Info Service, CNCT)
The game’s concept?
In Smokitten, you must look after a small virtual companion: a smoking kitten that wants to break its tobacco addiction! To help, you need to entertain the kitten with multiple activities that are both simple and very absorbing and/or relaxing (running, yoga, fishing…).
Thanks to the many mini-games that will keep you busy during your cigarette breaks, you will collect virtual money to buy plants, trees and all kinds of other objects in order to personalise your island just how you like, so that it becomes increasingly attractive.
Smokitten helps you fight the urge to smoke, but also monitor your progress and get support from an entire community by sharing both your doubts and successes with them – as the app lets players interact. Your children, friends, family and colleagues can send personalised messages of support whenever you feel you’re on the verge of giving in. Tobacco use often begins for social reasons, so we think it’s important to deploy the same weapons for tobacco cessation!
Lastly, if you can stick 222 days without smoking with Smokitten, you will crack the mysterious secret of the island your companion is on…
Who’s Smokitten for?
There are two versions of this serious game : Smokitten, for smokers of all ages who are keen to kick the habit; and Smokitten Park, designed mainly to make children aware of the risks of cigarettes and the damage they do. So whether you’re a smoker or non-smoker, and a parent or child, Smokitten is the mobile game designed and tailored to everyone – and that’s one of the key original aspects of our application!
Did you know? In France, the average age when people smoke their first cigarette is 11 years 8 months! (source: CNCT)
A game co-produced with experts and a whole community
Who we are
We’re an independent studio called DOWiNO who make serious games. We want to see these tools, with their high social utility, being used widely by the general public. We achieved this with A Blind Legend and with GlucoZor, the video game that helps diabetic children manage their condition daily.